Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry

Author： Allaway Arthur W.   Huddleston Patricia   Whipple Judith   Ellinger Alexander E.  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.20, Iss.3, 2011-05, pp. : 190-204

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