A practical perspective on the classification of service innovations

Author: Hsieh Jung-Kuei   Chiu Hung-Chang   Wei Chih-Ping   Yen HsiuJu Rebecca   Cheng Yu-Chun  

Publisher: Emerald Group Publishing Ltd

ISSN: 0887-6045

Source: Journal of Services Marketing, Vol.27, Iss.5, 2013-07, pp. : 371-384

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Abstract