Author: Maeyer Peter De Estelami Hooman
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.22, Iss.3, 2013-05, pp. : 260-265
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Assimilation of advertised reference prices: the moderating role of involvement
By Chandrashekaran R. Grewal D.
Journal of Retailing, Vol. 79, Iss. 1, 2003-01 ,pp. :