Author: Notarantonio Elaine M. Jr Charles J. Quigley
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.22, Iss.4, 2013-07, pp. : 309-313
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Abstract
Purpose - In an environment that is hyper-dynamic and faced with economic turmoil, it is crucial that organizations identify innovative competitive strategy. Using principles from Clayton Christensen's
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