Projecting banks' identities through corporate websites: A comparative analysis of Spain and the United Kingdom

Author： Bravo Rafael   de Chernatony Leslie   Matute Jorge   Pina José M  

Publisher： Palgrave Macmillan Ltd

ISSN： 1479-1803

Source： The Journal of Brand Management, Vol.20, Iss.7, 2013-07, pp. : 533-557

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