The targeted and non-targeted framework: Differential impact of marketing tactics on customer perceptions

Author： Nguyen Bang   Li Mo   Chen Cheng-Hao (Steve)  

Publisher： Palgrave Macmillan Ltd

ISSN： 1479-1862

Source： Journal of Targeting, Measurement and Analysis for Marketing, Vol.20, Iss.2, 2012-06, pp. : 96-108

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