Brand Heritage and its Impact on Corporate Reputation: Corporate Roots as a Vision for the Future

Author： Wiedmann Klaus-Peter   Hennigs Nadine   Schmidt Steffen   Wuestefeld Thomas  

Publisher： Palgrave Macmillan Ltd

ISSN： 1479-1889

Source： Corporate Reputation Review, Vol.16, Iss.3, 2013-08, pp. : 187-205

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