Geographical indication as a market orientation strategy: An analysis of producers of high-quality wines in Southern Brazil

Author： de Mattos Fagundes Paloma Padilha Ana Claudia Machado Sluszz Thaisy Padula Antonio Domingos

Publisher： Palgrave Macmillan Ltd

ISSN： 1741-2447

Source： The Journal of Database Marketing & Customer Strategy Management, Vol.19, Iss.3, 2012-09, pp. : 163-178

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