Corporate social responsibility as a source of competitive advantage: The mediating role of social capital and reputational capital

Author: Mohtsham Saeed Muhammad   Arshad Faria  

Publisher: Palgrave Macmillan Ltd

ISSN: 1741-2447

Source: The Journal of Database Marketing & Customer Strategy Management, Vol.19, Iss.4, 2012-12, pp. : 219-232

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Abstract