On congruence between brand and human personalities

By Maehle Natalia   Shneor Rotem  

Journal of Product and Brand Management, Vol. 19, Iss. 1, 2010-01 ,pp. : 44-53

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An analysis of brand manager capability in assessing the legality of selected actions

By Peterson Robin T  

Journal of Product and Brand Management, Vol. 10, Iss. 6, 2001-10 ,pp. : 334-345

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A cross-cultural exploratory content analysis of the perception of luxury from six countries

By Godey Bruno   Pederzoli Daniele   Aiello Gaetano   Donvito Raffaele   Wiedmann Klaus-Peter   Hennigs Nadine  

Journal of Product and Brand Management, Vol. 22, Iss. 3, 2013-05 ,pp. : 229-237

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Online experience as a lever of customer involvement in NPD: An exploratory analysis and a research agenda

By Lamberti Lucio   Noci Giuliano  

EuroMed Journal of Business, Vol. 4, Iss. 1, 2009-05 ,pp. : 69-87

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The challenge of growth, employment and poverty in the South African economy since democracy: an exploratory review of selected issues

By Bhorat Haroon   Cassim Rashad  

Development Southern Africa, Vol. 21, Iss. 1, 2004-03 ,pp. : 7-31

Routledge Ltd

Access to resources Recommend Favorite