Marginal gains and innovating in digital marketing - A study on implementing best practice

Author： Milbank Serge  

Publisher： Palgrave Macmillan Ltd

ISSN： 1746-0174

Source： Direct, Data and Digital Marketing Practice, Vol.14, Iss.3, 2013-01, pp. : 249-256

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Marketing Planning Best Practice

By Sally Dibb  

The Marketing Review, Vol. 2, Iss. 4, 2001-12 ,pp. : 441-459

Westburn Publishers Ltd

Access to resources Recommend Favorite

Longitudinal study of digital marketing strategies targeting Millennials

By Smith Katherine Taken  

Journal of Consumer Marketing, Vol. 29, Iss. 2, 2012-03 ,pp. : 86-92

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing mixes for digital products: a study of the marketspaces in China

By Wang Y.   Wang K.L.   Yao J.T.  

International Journal of Technology Marketing, Vol. 4, Iss. 1, 2009-02 ,pp. : 15-42

Inderscience Publishers

Access to resources Recommend Favorite

Implementing a relationship marketing program: a case study and managerial implications

By Voss Glenn B   Voss Zannie Giraud  

Journal of Services Marketing, Vol. 11, Iss. 4, 1997-04 ,pp. : 278-298

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Service marketing control as practice: a case study

By Skålén Per  

Qualitative Market Research: An International Journal, Vol. 14, Iss. 4, 2011-09 ,pp. : 374-390

Emerald Group Publishing Ltd

Access to resources Recommend Favorite