Key Account Management A Domain Review

ISSN： 1469-347X

Source： The Marketing Review, Vol.1, Iss.1, 2000-03, pp. : 15-34

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

From key account selling to key account management

By Millman Tony Wilson Kevin

Journal of Marketing Practice: Applied Marketing Science, Vol. 1, Iss. 1, 1995-01 ,pp. : 9-21

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Developing key account management competences

By Millman Tony Wilson Kevin

Journal of Marketing Practice: Applied Marketing Science, Vol. 2, Iss. 2, 1996-02 ,pp. : 7-22

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer Commitment in Key Account Management

By Jukka Ojasalo

The Marketing Review, Vol. 2, Iss. 3, 2001-09 ,pp. : 301-318

Westburn Publishers Ltd

Access to resources Recommend Favorite

Key to key account management: relationship (guanxi) model

By Wong Y.H.

International Marketing Review, Vol. 15, Iss. 3, 1998-03 ,pp. : 215-231

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Key account management: the inside selling job

By Speakman James I.F. Ryals Lynette

The Journal of Business and Industrial Marketing, Vol. 27, Iss. 5, 2012-06 ,pp. : 360-369

Emerald Group Publishing Ltd

Access to resources Recommend Favorite