Determining the attractiveness of product attributes in consumer goods markets using POS scanner data

Author： Decker Reinhold   Scholz Sören W.  

Publisher： Westburn Publishers Ltd

ISSN： 1469-347X

Source： The Marketing Review, Vol.10, Iss.3, 2010-08, pp. : 225-237

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Identifying innovative national markets for technical consumer goods

By Lynn Michael   Gelb Betsy D  

International Marketing Review, Vol. 13, Iss. 6, 1996-06 ,pp. : 43-57

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Identifying Innovators in Consumer Product Markets

By Goldsmith Ronald   Flynn Leisa Reinecke  

European Journal of Marketing, Vol. 26, Iss. 12, 1992-12 ,pp. : 42-55

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Relationships in fast moving consumer goods markets: The consumers' perspective

By Leahy Rose  

European Journal of Marketing, Vol. 45, Iss. 4, 2011-04 ,pp. : 651-672

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Criteria for Success in New Product Development for Consumer Goods: A Comparative Study

By Howley Michael  

European Journal of Marketing, Vol. 24, Iss. 4, 1990-04 ,pp. : 55-60

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer perceptions of mentioned product and brand attributes in magazine advertising

By Puth Gustav   Mostert Pierre   Ewing Michael  

Journal of Product and Brand Management, Vol. 8, Iss. 1, 1999-01 ,pp. : 38-50

Emerald Group Publishing Ltd

Access to resources Recommend Favorite