The salesperson's role in CRM success: Exploring the value of salespersons' mapping of buying centre structure

Author： Kothandaraman Prabakar   Agnihotri Raj   Anderson Rolph E.  

Publisher： Westburn Publishers Ltd

ISSN： 1469-347X

Source： The Marketing Review, Vol.11, Iss.3, 2011-09, pp. : 249-261

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