The Idiosyncrasies of New Product Adoption for Technologically Innovative Offerings

Author: Dale Littler  

Publisher: Westburn Publishers Ltd

ISSN: 1469-347X

Source: The Marketing Review, Vol.2, Iss.1, 2001-03, pp. : 3-19

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract