A Values Inventory: Methods, Results and Marketing Applications

Author： Oppenhuisen J.   Sikkel D.  

Publisher： Westburn Publishers Ltd

ISSN： 1475-3928

Source： Journal of Customer Behaviour, Vol.2, Iss.1, 2003-03, pp. : 55-73

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Political marketing: Principles and applications

By  

Journal of Marketing Management, Vol. 29, Iss. 11-12, 2013-08 ,pp. : 1432-1434

Routledge Ltd

Access to resources Recommend Favorite

The diffusion of quantitative methods into marketing management

By Hussey Michael   Hooley Graham  

Journal of Marketing Practice: Applied Marketing Science, Vol. 1, Iss. 4, 1995-04 ,pp. : 13-31

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Mixed methods designs in marketing research

By Harrison Robert L.   Reilly Timothy M.  

Qualitative Market Research: An International Journal, Vol. 14, Iss. 1, 2011-01 ,pp. : 7-26

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing Applications of Three-Dimensional Stereography

By Holbrook M.B.  

Marketing Letters, Vol. 9, Iss. 1, 1998-02 ,pp. : 51-64

Springer Publishing Company

Access to resources Recommend Favorite

Domestic Applications of Comparative Marketing Analysis

By Lamb Charles W.  

European Journal of Marketing, Vol. 9, Iss. 2, 1993-12 ,pp. : 167-173

Emerald Group Publishing Ltd

Access to resources Recommend Favorite