Sell Me the Old, Old Story: Retromarketing Management and the Art of Brand Revival

Author: Brown S.   Kozinets R.V.   Sherry Jr. J.F.  

Publisher: Westburn Publishers Ltd

ISSN: 1475-3928

Source: Journal of Customer Behaviour, Vol.2, Iss.2, 2003-06, pp. : 133-147

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Abstract