Period of time: 2015年2期
Publisher: Westburn Publishers Ltd
Founded in: 2000
Total resources: 49
ISSN: 1475-3928
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Customer Behaviour,volume 2,issue 2
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Sell Me the Old, Old Story: Retromarketing Management and the Art of Brand Revival
By Brown S., Kozinets R.V., Sherry Jr. J.F. in (2003)
Journal of Customer Behaviour,volume 2,issue 2 , Vol. 2, Iss. 2, 2003-06 , pp.Co-Branding in the New Zealand Wool Industry: Does an Extra Brand Add Value or Clutter?
By Hamlin R.P., McConnon H. in (2003)
Journal of Customer Behaviour,volume 2,issue 2 , Vol. 2, Iss. 2, 2003-06 , pp.Understanding Process in Relationship Marketing: A Focus on Reciprocity
By Pervan S.J., Johnson L.W. in (2003)
Journal of Customer Behaviour,volume 2,issue 2 , Vol. 2, Iss. 2, 2003-06 , pp.Purchasing Inhibitors on the Internet: A Comparative Study between the UK and the US
By Cui C.C., Roberts A., Lewis B.R. in (2003)
Journal of Customer Behaviour,volume 2,issue 2 , Vol. 2, Iss. 2, 2003-06 , pp.To Surprise or Not to Surprise Your Customers: The Use of Surprise as a Marketing Tool
By Lindgreen A., Vanhamme J. in (2003)
Journal of Customer Behaviour,volume 2,issue 2 , Vol. 2, Iss. 2, 2003-06 , pp.Affective Influences on Patient Satisfaction with General Practitioner Services
Journal of Customer Behaviour,volume 2,issue 2 , Vol. 2, Iss. 2, 2003-06 , pp.The 'Burden' of Key Customer Relationships
By Vilgon M., Hertz S. in (2003)
Journal of Customer Behaviour,volume 2,issue 2 , Vol. 2, Iss. 2, 2003-06 , pp.