A Behavioural Model of Brand Community Member Involvement: A Conceptual Framework and Empirical Results

Author： Peters Cara   Hollenbeck Candice R.  

Publisher： Westburn Publishers Ltd

ISSN： 1475-3928

Source： Journal of Customer Behaviour, Vol.4, Iss.3, 2005-12, pp. : 385-424

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Child-brand relations: a conceptual framework

By Ji Mindy F.  

Journal of Marketing Management, Vol. 24, Iss. 5-6, 2008-07 ,pp. : 603-619

Routledge Ltd

Access to resources Recommend Favorite

Sales force impact on B-to-B brand equity: conceptual framework and empirical test

By Baumgarth Carsten   Binckebanck Lars  

Journal of Product and Brand Management, Vol. 20, Iss. 6, 2011-09 ,pp. : 487-498

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer and brand manager perspectives on brand relationships: a conceptual framework

By Jevons Colin   Gabbott Mark   Chernatony Leslie de  

Journal of Product and Brand Management, Vol. 14, Iss. 5, 2005-08 ,pp. : 300-309

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Evaluation of brand equity measures: further empirical results

By Mackay Marisa Maio  

Journal of Product and Brand Management, Vol. 10, Iss. 1, 2001-01 ,pp. : 38-51

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Testing a conceptual model of Facebook brand page communities

By ShaoWeiDepartment of Marketing   Griffith University   Gold Coast   Australia.   RossMitchellDepartment of Marketing   Griffith University   Gold Coast   Australia.  

Journal of Research in Interactive Marketing, Vol. 9, Iss. 3, 2015-08 ,pp. : 239-258

Emerald Group Publishing Ltd

Access to resources Recommend Favorite