Consumers' experience of food products: effects of value activation and price cues

Author： Lehtola Katariina   Luomala Harri T.   Kauppinen-Räisänen Hannele   Kupiainen Terri   Tuuri Hannu  

Publisher： Westburn Publishers Ltd

ISSN： 1475-3928

Source： Journal of Customer Behaviour, Vol.7, Iss.1, 2008-03, pp. : 19-29

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