Branding in B2B markets: insights from the service-dominant logic of marketing

By Ballantyne David   Aitken Robert  

The Journal of Business and Industrial Marketing, Vol. 22, Iss. 6, 2007-08 ,pp. : 363-371

Emerald Group Publishing Ltd

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Dynamics of value propositions: insights from service-dominant logic

By Kowalkowski Christian  

European Journal of Marketing, Vol. 45, Iss. 1-2, 2011-02 ,pp. : 277-294

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Service-dominant logic: a necessary step

By Lusch Robert F.   Vargo Stephen L.  

European Journal of Marketing, Vol. 45, Iss. 7-8, 2011-07 ,pp. : 1298-1309

Emerald Group Publishing Ltd

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Linking resource-advantage (R-A) theory and service-dominant (S-D) logic: an integrative framework of service innovation research

By Verma Rajeev  

International Journal of Business Competition and Growth, Vol. 2, Iss. 4, 2012-10 ,pp. : 306-323

Inderscience Publishers

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Market systems, stakeholders and value propositions: Toward a service-dominant logic-based theory of the market

By Vargo Stephen L.  

European Journal of Marketing, Vol. 45, Iss. 1-2, 2011-02 ,pp. : 217-222

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