![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Lusch Robert F. Vargo Stephen L.
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.45, Iss.7-8, 2011-07, pp. : 1298-1309
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Marketing flexibility in the context of the service-dominant logic
By Gurău Călin
The Marketing Review, Vol. 9, Iss. 3, 2009-08 ,pp. :