Exploring source effects for online sales outcomes: the role of avatar-buyer similarity

Author: Pentina Iryna   Taylor David G.  

Publisher: Westburn Publishers Ltd

ISSN: 1475-3928

Source: Journal of Customer Behaviour, Vol.9, Iss.2, 2010-06, pp. : 135-150

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content