Buyer behavior and procedural fairness in pricing: exploring the moderating role of product familiarity

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.14, Iss.4, 2005-04, pp. : 271-276

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Benevolence in the importer-exporter relationship: Moderating role of value similarity and cultural familiarity

By Lee Dong-Jin Lee Moonkyu Suh Jaebeom

International Marketing Review, Vol. 24, Iss. 6, 2007-11 ,pp. : 657-677

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Global advertising strategy: The moderating role of brand familiarity and execution style

By Pae Jae H Samiee Saeed Tai Susan

International Marketing Review, Vol. 19, Iss. 2, 2002-04 ,pp. : 176-189

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The role of procedural justice in the new product development process

By Dayan Mumin Colak Mustafa

European Journal of Innovation Management, Vol. 11, Iss. 2, 2008-04 ,pp. : 199-218

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand personality inference: The moderating role of product meaning

By Kum Doreen Bergkvist Lars Lee Yih Hwai Leong Siew Meng

Journal of Marketing Management, Vol. 28, Iss. 11-12, 2012-10 ,pp. : 1291-1304

Routledge Ltd

Access to resources Recommend Favorite

Exploring source effects for online sales outcomes: the role of avatar-buyer similarity

By Pentina Iryna Taylor David G.

Journal of Customer Behaviour, Vol. 9, Iss. 2, 2010-06 ,pp. : 135-150

Westburn Publishers Ltd

Access to resources Recommend Favorite