L'Oreal finds worthwhile approaches to marketing: Cosmetics leader has proved highly adaptable for more than a century

Author：

ISSN： 0258-0543

Source： Strategic Direction, Vol.29, Iss.5, 2013-01, pp. : 29-31

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Marketing ethics: is there more to it than the utilitarian approach?

By Nantel Jacques Weeks William A

European Journal of Marketing, Vol. 30, Iss. 5, 1996-05 ,pp. : 9-19

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Green marketing of cosmetics and toiletries in Thailand

By Johri Lalit M Sahasakmontri Kanokthip

Journal of Consumer Marketing, Vol. 15, Iss. 3, 1998-03 ,pp. : 265-281

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Marketing concept in the 21st century: A review of how Marketing has been defined since the 1960s

By Gamble Jordan Gilmore Audrey Mccartan-Quinn Danielle Durkan Paula

The Marketing Review, Vol. 11, Iss. 3, 2011-09 ,pp. : 227-248

Westburn Publishers Ltd

Access to resources Recommend Favorite

A century of marketing

By Egan John

The Marketing Review, Vol. 8, Iss. 1, 2008-03 ,pp. : 3-23

Westburn Publishers Ltd

Access to resources Recommend Favorite

Marketing Approaches in Bulgaria

By Marinov Marin Cox Tony Avlonitis George J. Kouremenos Thanos

European Journal of Marketing, Vol. 27, Iss. 11-12, 1993-12 ,pp. : 34-46

Emerald Group Publishing Ltd

Access to resources Recommend Favorite