Key factors of teenagers' mobile advertising acceptance

Author： Parreño José Martí   Sanz-Blas Silvia   Ruiz-Mafé Carla   Aldás-Manzano Joaquin  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-5577

Source： Industrial Management & Data Systems, Vol.113, Iss.5, 2013-05, pp. : 732-749

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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