Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior

Author： Leonidou Leonidas C.   Leonidou Constantinos N.   Kvasova Olga  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.47, Iss.3-4, 2013-03, pp. : 525-556

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