Marketing for survival: a comparative case study of SME software firms

Author： Parry Sara   Jones Rosalind   Rowley Jenny   Kupiec-Teahan Beata  

Publisher： Emerald Group Publishing Ltd

ISSN： 1462-6004

Source： Journal of Small Business and Enterprise Development, Vol.19, Iss.4, 2012-10, pp. : 712-728

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