Market positioning: the shifting effects of niche overlap

Author： Bruggeman Jeroen   Grunow Daniela   Leenders Mark A. A. M.   Vermeulen Ivar   Kuilman Jeroen G.  

Publisher： Oxford University Press

ISSN： 1464-3650

Source： Industrial and Corporate Change, Vol.21, Iss.6, 2012-12, pp. : 1451-1477

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