Approaching Key Account Management from a long-term perspective

ISSN： 1466-4488

Source： Journal of Strategic Marketing, Vol.21, Iss.2, 2013-04, pp. : 179-198

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

From key account selling to key account management

By Millman Tony Wilson Kevin

Journal of Marketing Practice: Applied Marketing Science, Vol. 1, Iss. 1, 1995-01 ,pp. : 9-21

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Developing key account management competences

By Millman Tony Wilson Kevin

Journal of Marketing Practice: Applied Marketing Science, Vol. 2, Iss. 2, 1996-02 ,pp. : 7-22

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer Commitment in Key Account Management

By Jukka Ojasalo

The Marketing Review, Vol. 2, Iss. 3, 2001-09 ,pp. : 301-318

Westburn Publishers Ltd

Access to resources Recommend Favorite

Key Account Management A Domain Review

By Malcolm McDonald

The Marketing Review, Vol. 1, Iss. 1, 2000-03 ,pp. : 15-34

Westburn Publishers Ltd

Access to resources Recommend Favorite

Key to key account management: relationship (guanxi) model

By Wong Y.H.

International Marketing Review, Vol. 15, Iss. 3, 1998-03 ,pp. : 215-231

Emerald Group Publishing Ltd

Access to resources Recommend Favorite