Investment service providers gaining competitive advantage by focusing on consumers' varying investment goals

Author： Puustinen Pekka   Kuusela Hannu   Rintamäki Timo  

Publisher： Palgrave Macmillan Ltd

ISSN： 1479-1846

Source： Journal of Financial Services Marketing, Vol.17, Iss.3, 2012-09, pp. : 191-205

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