Cultural and age-related differences in reliability: An empirical study in the United States, Japan and Malaysia

Author： Moschis George P Ong Fon Sim Abessi Masoud Yamashita Takako Mathur Anil

ISSN： 1479-1862

Source： Journal of Targeting, Measurement and Analysis for Marketing, Vol.19, Iss.3-4, 2011-09, pp. : 141-151

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