Period of time: 2012年3-4期
Publisher: Palgrave Macmillan Ltd
Founded in: 1992
Total resources: 3
ISSN: 1479-1862
Subject: F7 Trade Economy
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Journal of Targeting, Measurement and Analysis for Marketing,volume 19,issue 3-4
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By Moschis George P,Ong Fon Sim,Abessi Masoud,Yamashita Takako,Mathur Anil in (2011)
Journal of Targeting, Measurement and Analysis for Marketing,volume 19,issue 3-4 , Vol. 19, Iss. 3-4, 2011-09 , pp.Model-based post hoc segmentation (with REBUS-PLS) for capturing heterogeneous consumer behaviour
By Mehmetoglu Mehmet in (2011)
Journal of Targeting, Measurement and Analysis for Marketing,volume 19,issue 3-4 , Vol. 19, Iss. 3-4, 2011-09 , pp.Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling
By Ahuja Vandana,Medury Yajulu in (2011)
Journal of Targeting, Measurement and Analysis for Marketing,volume 19,issue 3-4 , Vol. 19, Iss. 3-4, 2011-09 , pp.Satisfaction-based segmentation: Application of Kano model in Indian fast food industry
By Ponnam Abhilash,Sahoo Debajani,Balaji Makam in (2011)
Journal of Targeting, Measurement and Analysis for Marketing,volume 19,issue 3-4 , Vol. 19, Iss. 3-4, 2011-09 , pp.By Khare Arpita,Mishra Ankita,Parveen Ceeba,Srivastava Rajlaxmi in (2011)
Journal of Targeting, Measurement and Analysis for Marketing,volume 19,issue 3-4 , Vol. 19, Iss. 3-4, 2011-09 , pp.A framework for assessment of brand loyalty score for commodities
By Punniyamoorthy Murugesan,Mahadevan Balasubramanian,Shetty Nanda Kishore,Lakshmi Ganesan in (2011)
Journal of Targeting, Measurement and Analysis for Marketing,volume 19,issue 3-4 , Vol. 19, Iss. 3-4, 2011-09 , pp.