Exploring the role of acculturation in brand choice: A new perspective for targeting Indians living in the United Kingdom

Author： Vijaygopal Rohini   Dibb Sally  

Publisher： Palgrave Macmillan Ltd

ISSN： 1479-1862

Source： Journal of Targeting, Measurement and Analysis for Marketing, Vol.20, Iss.1, 2012-03, pp. : 47-56

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