Period of time: 2012年1期
Publisher: Palgrave Macmillan Ltd
Founded in: 1992
Total resources: 3
ISSN: 1479-1862
Subject: F7 Trade Economy
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Journal of Targeting, Measurement and Analysis for Marketing,volume 20,issue 1
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Drivers of three SMS ad responses
By Riquelme Hernan E,Rios Rosa E,Enezi Saleh O Al in (2012)
Journal of Targeting, Measurement and Analysis for Marketing,volume 20,issue 1 , Vol. 20, Iss. 1, 2012-03 , pp.By Alavi Shirin,Ahuja Vandana,Medury Yajulu in (2012)
Journal of Targeting, Measurement and Analysis for Marketing,volume 20,issue 1 , Vol. 20, Iss. 1, 2012-03 , pp.By Vijaygopal Rohini,Dibb Sally in (2012)
Journal of Targeting, Measurement and Analysis for Marketing,volume 20,issue 1 , Vol. 20, Iss. 1, 2012-03 , pp.