Author: Keylock Matthew Faulds Malcolm
Publisher: Palgrave Macmillan Ltd
ISSN: 1746-0174
Source: Direct, Data and Digital Marketing Practice, Vol.14, Iss.2, 2012-11, pp. : 160-165
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Securing customer loyalty: Is advocacy the way forward?
Strategic Direction, Vol. 21, Iss. 6, 2005-06 ,pp. :