Identifying and ranking critical success factors of customer experience in banks: An analytic hierarchy process (AHP) approach

Author: Garg Ruchi   Rahman Zillur   Qureshi M.N.   Kumar Ishwar  

Publisher: Emerald Group Publishing Ltd

ISSN: 1746-5664

Source: Journal of Modelling in Management, Vol.7, Iss.2, 2012-06, pp. : 201-220

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Abstract