Maverick Entertainment presents "marketing mimicry": targeting the urban-American teen film-viewer via DVD and direct-download

Author: Dalecki Linden  

Publisher: Emerald Group Publishing Ltd

ISSN: 1747-3616

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Vol.13, Iss.4, 2012-11, pp. : 367-380

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Abstract