Marketing toys without playing around

Author: Gardner Meryl P.   Golinkoff Roberta Michnick   Hirsh-Pasek Kathy   Heiney-Gonzalez Daniel  

Publisher: Emerald Group Publishing Ltd

ISSN: 1747-3616

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Vol.13, Iss.4, 2012-11, pp. : 381-391

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Abstract