Author: E. Pullman M.
Publisher: Springer Publishing Company
ISSN: 0923-0645
Source: Marketing Letters, Vol.10, Iss.2, 1999-05, pp. : 125-138
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
The importance of packaging attributes: a conjoint analysis approach
European Journal of Marketing, Vol. 41, Iss. 11-12, 2007-11 ,pp. :