Author: Krishnamurthy S.
Publisher: Springer Publishing Company
ISSN: 0923-0645
Source: Marketing Letters, Vol.12, Iss.4, 2001-11, pp. : 315-325
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
The effect of advertising on sales and brand shares
By Samuels J.M.
European Journal of Marketing, Vol. 4, Iss. 4, 1970-12 ,pp. :