Author： Chakravarti Dipankar Sinha Atanu Kim Jaewhan
Publisher： Springer Publishing Company
ISSN： 0923-0645
Source： Marketing Letters, Vol.16, Iss.3-4, 2005-12, pp. : 173-182
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Perspectives on Multiple Category Choice
By Russell G.
Marketing Letters, Vol. 8, Iss. 3, 1997-07 ,pp. :
Access to resources
Recommend
Men, women, and money: perspectives on gender, wealth, and investment 1850–1930
Business History, Vol. 54, Iss. 4, 2012-07 ,pp. :
Choice and the Internet: From Clickstream to Research Stream
By Bucklin R.E.
Marketing Letters, Vol. 13, Iss. 3, 2002-08 ,pp. :
Advances in Research on Mental Accounting and Reason-Based Choice
By Kivetz R.
Marketing Letters, Vol. 10, Iss. 3, 1999-08 ,pp. :