The Moderating Effect of Product Category Knowledge and Attribute Importance on the Attraction Effect

Author: Malaviya P.  

Publisher: Springer Publishing Company

ISSN: 0923-0645

Source: Marketing Letters, Vol.9, Iss.1, 1998-02, pp. : 93-106

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract