Exploring the effect of retail sector and firm characteristics on retail price promotion strategy

Author: Voss G.B.   Seiders K.  

Publisher: Elsevier

ISSN: 0022-4359

Source: Journal of Retailing, Vol.79, Iss.1, 2003-01, pp. : 37-52

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract