Appeals in Korean Magazine Advertising: A Content Analysis and Cross-Cultural Comparison
Author： Jeon W.
Publisher： Springer Publishing Company
ISSN： 0217-4561
Source： Asia Pacific Journal of Management, Vol.16, Iss.2, 1999-08, pp. : 249-258
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
