Perceived cultural congruence's influence on employed communication strategies and resultant performance: a transitional economy international joint venture illustration

Author： Zeybek A.Y.   O'Brien M.   Griffith D.A.  

Publisher： Elsevier

ISSN： 0969-5931

Source： International Business Review, Vol.12, Iss.4, 2003-08, pp. : 499-521

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