Exploring the Influence of the VERB™ Brand Using a Brand Equity Framework

Author： Price Simani   Potter Lance   Das Barnali   Wang Yu-Chung   Huhman Marian  

Publisher： Routledge Ltd

ISSN： 1524-5004

Source： Social Marketing Quarterly, Vol.15, Iss.4, 2009-12, pp. : 66-82

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