Understanding (customer-based) brand equity in financial services

By Taylor Steven A.   Hunter Gary L.   Lindberg Deborah L.  

Journal of Services Marketing, Vol. 21, Iss. 4, 2007-07 ,pp. : 241-252

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Using laddering to understand and leverage a brand's equity

By Wansink Brian  

Qualitative Market Research: An International Journal, Vol. 6, Iss. 2, 2003-02 ,pp. : 111-118

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Exploring the Influence of the VERB™ Brand Using a Brand Equity Framework

By Price Simani   Potter Lance   Das Barnali   Wang Yu-Chung   Huhman Marian  

Social Marketing Quarterly, Vol. 15, Iss. 4, 2009-12 ,pp. : 66-82

Routledge Ltd

Access to resources Recommend Favorite

The effect of consumer-based brand equity on firms' financial performance

By Kim Hong-bumm   Kim Woo Gon   An Jeong A  

Journal of Consumer Marketing, Vol. 20, Iss. 4, 2003-07 ,pp. : 335-351

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer-based brand equity and top-of-mind awareness: a cross-country analysis

By Hakala Ulla   Svensson Johan   Vincze Zsuzsanna  

Journal of Product and Brand Management, Vol. 21, Iss. 6, 2012-09 ,pp. : 439-451

Emerald Group Publishing Ltd

Access to resources Recommend Favorite