Period of time: 2007年4期
Publisher: Haworth Press
Founded in: 1991
Total resources: 8
ISSN: 1049-6491
Subject: F0 Economics
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Promotion Management,volume 11,issue 4
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By Nelson Richard A. in (2006)
Journal of Promotion Management,volume 11,issue 4 , Vol. 11, Iss. 4, 2006-04 , pp.By Jackson Turner Leslie in (2006)
Journal of Promotion Management,volume 11,issue 4 , Vol. 11, Iss. 4, 2006-04 , pp.The Practicality of Super Bowl Advertising for New Products and Companies
By Dotterweich Douglas P.,Collins Kimberly S. in (2006)
Journal of Promotion Management,volume 11,issue 4 , Vol. 11, Iss. 4, 2006-04 , pp.By Premeaux Shane R. in (2006)
Journal of Promotion Management,volume 11,issue 4 , Vol. 11, Iss. 4, 2006-04 , pp.Celebrity Endorsements: Matching Celebrity and Endorsed Brand in Magazine Advertisements
By Costanzo Paul J.,Goodnight Janelle E. in (2006)
Journal of Promotion Management,volume 11,issue 4 , Vol. 11, Iss. 4, 2006-04 , pp.Celebrity versus Company President as Endorsers of High Risk Products for Elderly Consumers
By Maronick Thomas J. in (2006)
Journal of Promotion Management,volume 11,issue 4 , Vol. 11, Iss. 4, 2006-04 , pp.