The Attitudes of Middle Class Male and Female Consumers Regarding the Effectiveness of Celebrity Endorsers

Author: Premeaux Shane R.  

Publisher: Haworth Press

ISSN: 1049-6491

Source: Journal of Promotion Management, Vol.11, Iss.4, 2006-04, pp. : 33-48

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract